When hugging becomes an act of bravery.

Have you ever wondered how many times you've hugged someone in a single day?
Probably none. And in a week? Maybe not then either. How long has it been?
How long has it been since the last hug you gave…or received? Perhaps we're not aware of it.
nor how difficult it can be to give it, nor how much we need it.
We have reached a point where emotions have been reduced to emoticons, the
Feelings are consumed on screens, and important conversations are not
They manage things in front of a coffee, looking us in the eye, but through the cold glow of a
device. Quick messages, automatic replies, and clunky messaging that
It tries to translate what we feel, without quite succeeding. We say less, we feel the same, and
we understand worse.
Lately I've been reading these concepts, which seem to describe our times:
Catfishing, Ghosting, Benching, Orbiting, Zombieing, Fishing. Are we becoming
Crazy? Modern names for old wounds. We move away from commitment, from the
sincerity, and we take refuge in a liquid, fragile, and disconnected love.
But… at what point did we stop looking straight ahead? Stop touching without fear?
To hug without haste?
Perhaps a hug sounds "vintage," something that's "no longer in fashion." And yet, it's the most
The real thing we have left. Because a hug doesn't need filters, or a Wi-Fi connection, just...
presence.
Think about it, what hug do you remember? Because if you do, that was a good one.
don't lose that memory.
A hug is more intimate than a kiss; it's an expression that says "you matter to me."
“I love you” or “I’m here.” It’s acceptance, protection, comfort, support, and affection. It’s a
a silent conversation between two people where, when the embrace closes, the
Breaths begin to align and the heartbeat sounds like one.
Shoulders relax and the silence becomes comfortable and protective. Needless to say
nothing.
To lower cortisol levels and increase oxytocin, the so-called love hormone or hormone of
The bond, to increase, the hug has to be sincere. It has to be given genuinely, without fear.
Without thinking, just feeling. That's when the magic happens: when you feel part of it.
of something, when you discover that you belong, that you are visible, that you exist in space
emotional connection to another human being.
A hug doesn't ask, doesn't demand, doesn't explain, it simply holds. There are people who when
They hug you, it feels like home. And that is perhaps the most valuable gift they can give.
to make you, to offer you a refuge where you can be vulnerable and know that, by doing so, you are
safe because they are holding you up.

Because a hug, like us, isn't fake. It's authentic, free, and real. Like every
Offbeat garments, made to embrace your way of being.